The Most Surreal Sports Sponsorships in Soccer

  • Pedro Claro Independiente

Abstract

Sponsorship is a source of income and is associated with the visibility of each sports discipline. Soccer is the sport that most attracts brands, both in events such as the World Cup and the Premier League, and also clubs and players. Various industries are present to form part of the sponsorships worldwide, from iGaming and sports betting, to gas pipeline, food and sportswear companies. They have also contributed companies with products or services that can be considered unusual, such as liquor, broccoli, laundry and funeral homes.

Keywords: Sponsorship, Soccer, Advertising

References

Faulkner, S. (2012). Scunthorpe United Visitante Camiseta de Fútbol 1994-1996. OldFootballShirts.com. https://www.oldfootballshirts.com/es/teams/s/scunthorpe-united/old-scunthorpe-united-football-shirt-s13306.html

Marca (2021). La camiseta Spiderman del Atlético. https://www.marca.com/otros-deportes/album/2020/10/21/5f9048ec46163fdd398b45cf_23.html

Pérez Gómez, R. (2018). La responsabilidad social corporativa en el mundo del fútbol. Lecturas: Educación Física Y Deportes, 23(243), 89-101. https://www.efdeportes.com/efdeportes/index.php/EFDeportes/article/view/70

Published
2023-08-10
How to Cite
Claro, P. (2023). The Most Surreal Sports Sponsorships in Soccer. Lecturas: Educación Física Y Deportes, 28(303), 227-231. Retrieved from https://efdeportes.com/efdeportes/index.php/EFDeportes/article/view/7168
Section
Informations