Evolución de la cultura del aficionado:

Diana Gujer

Evolution of Fan Culture

How Fantasy Sports and Real-Time Participation Are Transforming Sports Fandom

Diana Gujer Independiente

Abstract

The culture of the sports fan evolved from passive observation towards a digital and interactive model. Driven by mobile Internet and low latencies, today's viewer analyzes statistics in real time, participates in fantasy sports and makes predictions on various platforms. This transformation offers a safe, personalized and dynamic environment that maximizes immersion, maintaining continuous interest during the development of each meeting.

Keywords: Sports fandom, Digital interactivity, Real-time data

References

Chohan, R., y Schmidt-Devlin, E. (2024). Sports fandom in the metaverse: marketing implications and research agenda. Marketing Letters, 35(1), 1-14. https://doi.org/10.1007/s11002-023-09702-6

Zhou, J., Fu, W., Hu, W., Sun, Z., He, T., y Zhang, Z. (2024). Challenges and advances in analyzing TLSs 1.3-encrypted traffic: A comprehensive survey. Electronics, 13(20), 4000. https://doi.org/10.3390/electronics13204000

Artículo (Español (España))

Published

2026-08-27

How to Cite

Gujer, D. (2026). Evolution of Fan Culture: How Fantasy Sports and Real-Time Participation Are Transforming Sports Fandom. Lecturas: Educación Física Y Deportes, 31(339), 253-259. Retrieved from https://efdeportes.com/efdeportes/index.php/EFDeportes/article/view/9117