Messi, the Legend Continues

Emilio Arrung

Messi, the Legend Continues

Emilio Arrung Independiente

Abstract

Following his sixth World Cup in 2026, Lionel Messi maintains his elite performance by adapting his style to incorporate tactical intelligence, strategic vision, and set pieces. This enduring sporting presence fuels a powerful global commercial ecosystem that benefits brands, media, and iGaming. Looking ahead to 2030, the possibility of playing in the Centenary tournament in Argentina represents the ideal way to cap off his legendary career.

Keywords: Lionel Messi, 2030 World Cup, Soccer

References

Gong, H., & Watanabe, N.M. (2025). The star effect of Lionel Messi on secondary market ticket prices in Major League Soccer. Journal of Sport Management, 40(3), 207-223. https://doi.org/10.1123/jsm.2025-0019

Shezi, N. (2025). The impact of sports celebrity endorsement on profit generation from endorsed brands: A study of Lionel Messi. International Journal of Business Ecosystem & Strategy (2687-2293), 7(6), 676-685. https://doi.org/10.36096/ijbes.v7i6.947

Article

Published

2026-08-25

How to Cite

Arrung, E. (2026). Messi, the Legend Continues. Lecturas: Educación Física Y Deportes, 31(339), 247-252. Retrieved from https://efdeportes.com/efdeportes/index.php/EFDeportes/article/view/9114