How Technology Transformed Sports Consumption in Mexico
Abstract
Sports consumption in Mexico has evolved from the traditional family event on broadcast television to a personalized, fragmented, and immediate experience via smartphones. The rise of the Internet, the proliferation of digital platforms, short videos, and the simultaneous use of multiple screens have transformed the fan into an active spectator who interacts in real time, a phenomenon solidified during large-scale events such as the 2026 World Cup.
References
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Instituto Federal de Telecomunicaciones (2024). En México 74% de las personas consumen contenidos audiovisuales en tv abierta y 55% por internet. IFT. https://www.ift.org.mx/comunicacion-y-medios/comunicados-ift/es/en-mexico-74-de-las-personas-consumen-contenidos-audiovisuales-en-tv-abierta-y-55-por-internet
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