Sport as Storytelling: Narratives, Idols and Sports Betting in the Age of Modern Spectacle
Abstract
Modern sport operates as a collectively and commercially constructed narrative. Matches follow a dramatic structure where fans, media, and brands create idols, rivals, and myths. Through new screens, advanced statistics, and sports betting platforms, fans transition from viewers to co-authors of the show. Understanding this dynamic allows one to enjoy the passion of sports while maintaining a critical eye toward its economic dimension.
References
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