The Evolution of Modern Sports Fandom
Abstract
Modern sports have moved beyond traditional courts and stadiums to become fully integrated into the digital ecosystem. Today, fans do not merely watch soccer, basketball, or tennis matches; they interact with real-time statistics, advanced analytics, and interactive entertainment platforms. In this context, specialized tools have become key resources for closely tracking trends, performance analysis, and odds for major global competitions. This article explores how technology, a passion for sports, and digitalization are transforming the modern fan experience, offering a comprehensive overview of the impact of connectivity on how we experience and enjoy our favorite sports.
References
Selvaratnam, V., Snelgrove, R., y Naraine, M.L. (2026). Sport Fans’ Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification. Sport Marketing Quarterly, 35(2), 99-117. https://doi.org/10.1177/10616934261418757
Yang, C., y Cole, C.L. (2022). Smart stadium as a laboratory of innovation: Technology, sport, and datafied normalization of the fans. Communication & Sport, 10(2), 374-389. https://doi.org/10.1177/2167479520943579
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