A World Cup that Extends beyond the Stadium
Soccer Games Dominate the Market
Abstract
The 2026 World Cup is driving an unprecedented digital transformation in sports entertainment. Faced with a fragmented soccer video game market, titles like EA Sports FC 26, eFootball, and UFL are competing fiercely. Simultaneously, online games and eSports are adopting immersive and interactive mechanics, attracting new generations. With advanced technologies such as AI, virtual reality, and 5G networks, virtual football is establishing itself as a global, self-sustaining economic engine.
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