The Influence of Betting on Team Performance and Morale
Abstract
This article analyzes the influence of sports betting on team performance and morale. On the one hand, it highlights the positive impact of sponsorship revenue, which allows for investment in the team and improved quality. Furthermore, the media attention generated by betting can motivate players to perform at a high level. On the other hand, it underscores the negative impact of the psychological pressure of betting odds. Being considered a favorite can generate exaggerated expectations and undermine confidence, especially with fluctuations in live betting that affect fan perception.
References
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UEFA (2025). Record annual revenue increase reported in latest European Club Finance and Investment Landscape. https://www.uefa.com/news-media/news/0297-1d383b3db8cf-c39b47ec90cc-1000--record-annual-revenue-increase-reported-in-latest-europe/
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