How much do Online Game Streamers Earn?
Abstract
Online casino game streaming has become a lucrative source of income for many content creators. The earnings of these streamers vary widely and depend on factors such as popularity, streaming frequency, audience engagement, and partnerships with gaming platforms. Their main sources of income derive from advertising contracts, subscriptions and donations, affiliate programs, merchandise sales, and tournaments and exclusive content. Earnings can vary significantly, from a few hundred dollars a month for beginners to tens of thousands of dollars for popular streamers. Success in this field requires consistency, creativity, and the ability to build a loyal community of followers.
References
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Zheng, R., Li, Z., y Na, S. (2022). How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective. Journal of Retailing and Consumer Services, 68, 103015. https://doi.org/10.1016/j.jretconser.2022.103015
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