The Case of American Professional Sports in Mexico

  • Pedro Claro Independiente

Abstract

For decades, there has been a strong interaction between Mexico and the United States in the sports field. Currently, this link is becoming increasingly closer and the most prominent North American leagues such as the NBA, NFL, MLB and UFC see a huge market in Mexico. Events linked to these sports leagues could boost tourism and benefit the Mexican economy, in addition to promoting local culture and talent.

Keywords: Mexico, USA, Sports events, NBA

References

Naraine, M.L., Pegoraro, A., y Wear, H. (2021). # WeTheNorth: Examining an online brand community through a professional sport organization’s hashtag marketing campaign. Communication & Sport, 9(4), 625-645. https://doi.org/10.1177/2167479519878676

Puente-Díaz, R. (2018). Using international sport events as part of a brand construction strategy: The case of the destination brand Mexico. International Journal of Sports Marketing and Sponsorship, 19(2), 147-159. https://doi.org/10.1108/IJSMS-08-2017-0088

Rodríguez, C. (2023). Capitanes sienta las bases de la G League en México. Los Angeles Times. https://www.latimes.com/espanol/deportes/articulo/2023-04-10/capitanes-sienta-las-bases-de-la-g-league-en-mexico/

Deporte y participación democrática
Published
2023-10-19
How to Cite
Claro, P. (2023). The Case of American Professional Sports in Mexico. Lecturas: Educación Física Y Deportes, 28(305), 238-242. Retrieved from https://efdeportes.com/efdeportes/index.php/EFDeportes/article/view/7280
Issue
Vol. 28 No. 305 (2023)
Section
Informations

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