More Information on the Relationship Between Soccer and Sports Betting

  • Mía Pizarro Independiente

Abstract

There is a significant relationship between sports betting and the love of soccer fans. Major sponsors have paid attention to teams around the world and how they influence their fans. It would not be surprising if soon some sports betting giant decides to advertise its brand in a more imposing way and close a giant sponsorship to appear in the top 10 list.

Keywords: Sports bettings, Soccer, Sponsorship

References

ESPN (2022). Sites de apostas quebram domínio do setor financeiro nos patrocínios mais nobres do futebol brasileiro; veja raio-x. ESPN.com.br. https://www.espn.com.br/futebol/artigo/_/id/9783120

Gillooly, L., Medway, D., Warnaby, G., y Grimes, T. (2020). The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing, 54(7), 1501-1522. https://doi.org/10.1108/EJM-03-2018-0174

Lopez-Gonzalez, H., & Griffiths, M. D. (2018). Betting, forex trading, and fantasy gaming sponsorships—a responsible marketing inquiry into the ‘gamblification’ of English football. International Journal of Mental Health and Addiction, 16(2), 404-419. https://link.springer.com/article/10.1007/s11469-017-9788-1

Ortiz, M. (s.f.). Película El secreto de sus ojos de Juan José Campanella. Cultura Genial. https://www.culturagenial.com/es/pelicula-el-secreto-de-sus-ojos-de-juan-jose-campanella/

Published
2022-08-10
How to Cite
Pizarro, M. (2022). More Information on the Relationship Between Soccer and Sports Betting. Lecturas: Educación Física Y Deportes, 27(291), 210-214. Retrieved from https://efdeportes.com/efdeportes/index.php/EFDeportes/article/view/3634
Section
Informations