The Latest News from the NFL and Online Casinos

  • Diana Gujer Independiente

Abstract

The NFL has confirmed sponsorship deals with online casinos which opens the door to new revenue streams and other ways for fans to interact. Linked companies will be able to associate betting-related content directly from their online platforms, including the official NFL website and app. The most attractive sports league in the United States is also the one that brings the most players to online casinos. With this modality, added to the TV rights, enormous income is guaranteed for the next seasons.

Keywords: NFL, Sport, Marketing

References

Kim, R.Y. (2022). Predicting NFL Ticket Sales with Social Media Data: An Abstract. In: F. Pantoja, y S. Wu (eds.). From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer. https://doi.org/10.1007/978-3-030-89883-0_155

León-Quismondo, J. (2021). Sustainability Marketing in the National Football League (NFL): The Case of the Philadelphia Eagles. In: J. Bhattacharyya, M.K. Dash, C.R. Hewege, M.S. Balaji, y L.W. Marc (eds.), Social and Sustainability Marketing. A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003188186-27/

Palco23 (2021). La NFL cierra la venta de sus derechos de televisión por 110.000 millones de dólares. https://www.palco23.com/competiciones/la-nfl-cierra-la-venta-de-sus-derechos-de-television-por-110000-millones-de-dolares

Published
2022-07-16
How to Cite
Gujer, D. (2022). The Latest News from the NFL and Online Casinos. Lecturas: Educación Física Y Deportes, 27(290), 202-206. Retrieved from https://efdeportes.com/efdeportes/index.php/EFDeportes/article/view/3617
Section
Informations