Motivações para o consumo de bens esportivos entre espectadores de esportes eletrônicos

Dirceu Ribeiro Gama; Thiago Teixeira Borges; Wagner João Oliveira; Rodrigo Gomes Vale

Dirceu Ribeiro Gama Universidade do Estado do Rio de Janeiro
Thiago Teixeira Borges Universidade do Estado do Rio de Janeiro
Wagner João Oliveira Universidade do Estado do Rio de Janeiro
Rodrigo Gomes Vale Universidade do Estado do Rio de Janeiro

Abstract

The purpose of the present work was to identify the motives that lead Brazilian fans of electronic sports to consume goods related to these modalities and to attend their events. To this end, forty electronic sports fans answered a sociodemographic questionnaire and the Sport Consumption Motivation Scale (SCME) adapted to the Portuguese language. Data were processed by the IBM SPSS Statistics 2.0 program and presented as mean, standard deviation and maximum and minimum values. Data normality and homogeneity were verified by Shapiro-Wilk and Levene tests. Pearson's correlation test was used to discriminate associations between the study variables. The study admitted the p value <0.05 for the statistical significance. The results were: 1) a moderate negative correlation between practice time and SCME “Drama” category (r = -0.317) and between family income and SCME “Family” category (r = -0.433); 2) moderate positive associations between the categories “Achievement” and “Knowledge” (r = 0.416); “Achievement” and “Attraction” (r = 0.324); “Knowledge” and “Aesthetics” (r = 0.425); “Knowledge” and “Attraction” (r = 0.446); “Aesthetics” and “Attraction” (r = 0.375); “Aesthetics” and “Skills” (r = 0.332); “Aesthetics” and “Socialization” (r = 0.336); “Drama” and “Skills” (r = 0.332); “Attraction” and “Socialization” (r = 0.400); 3) strong positive correlations were found between “Achievement” and “Aesthetics” (r = 0.535) and “Family” and “Attraction” (r = 0.512). In conclusion, it was found that reasons related to beauty (Drama; Aesthetics), idolatry (Attraction), performance (Skill; Achievement) and information acquisition and learning (Knowledge) condition the fans, but with different degrees of association.

Keywords: Electronic sports, Fans, Motives, Consumption, Sports goods

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